For Estheticians

Stop wondering what to post. Your next 30 days of esthetician content are already planned.

30 days of done-for-you content to help estheticians educate, engage and encourage bookings — organized day by day, so you always know what's next.

$24one-time

Editable in Canva • Instant digital access • Built for estheticians

Smiling skincare professional in a plain white uniform filming content on her phone in a bright coral treatment room

Day 1 of 30

Reel + hook + caption + CTA, ready to customize.

Skincare professional holding a phone showing an empty social media screen
The daily loop

It's 9pm and the screen is still blank.

  • Deciding what to post — again — after a full day of clients.
  • Rewriting the same caption five times and still not liking it.
  • Trying to design a graphic that looks like your brand.
  • Posting three days in a row, then disappearing for two weeks.

The problem isn't effort. It's the decision you have to make every single day.

The system

One planned month, laid out day by day

Not a folder of files to sort through. A calendar that tells you what today's post is and hands you everything you need to make it.

30-Day Content Calendar

TrustProblemAuthorityCTA
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Day 12 · Reel

“3 things I wish every client knew before their first facial.”

Hook + caption + CTA already written. Swap in your own services and post.

Every day is assigned

Reel or static, topic and pillar — already decided.

Text is written for you

Hook, caption and CTA sit with the post they belong to.

Customizing is fast

Edit the template, swap the wording, export, post.

What you get

Everything inside the kit

20

Editable Reels

Short-form templates built for skincare and treatment topics. Open, edit, export.

10

Static Posts

Carousel-friendly and single-image layouts for tips, myths and service education.

30

Hooks

First-line openers written for esthetician topics, so you never start from blank.

30

Copy/Paste Captions

Written captions ready to personalize with your own services and voice.

30

Calls To Action

Clear closing lines that tell people exactly what to do next.

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30-Day Calendar

The full month mapped day by day, plus a simple day-by-day workflow.

GET MY 30-DAY CONTENT KIT

$24 one-time · instant digital access

The difference

This isn't 300 random templates

A giant template dump gives you more decisions, not fewer. This kit gives you one curated month, in order.

A 300-template bundle

  • Endless scrolling to pick something
  • No order, no sequence, no plan
  • Still deciding what to post today

The 30-Day Kit

  • One planned month, day by day
  • Each day already has a purpose
  • Open, customize, post — done

Designed to be customized and used in your own esthetician or skincare business.

How it works

A short, repeatable four-step routine

  1. 01

    Open today's content

    The calendar tells you which post is scheduled for today.

  2. 02

    Customize in Canva

    Swap colors, photos and wording to match your studio.

  3. 03

    Copy hook, caption + CTA

    Paste the written text and adjust for your services.

  4. 04

    Post

    Publish and move on with your day. Tomorrow is already planned.

Overhead view of a laptop, phone and skincare products on a cream desk while editing content
The month at a glance

A four-week rhythm, not random posting

Week 1

Trust

Introduce yourself, your space and your approach so new followers know who you are.

Week 2

Problem Awareness

Educational posts about common skin concerns and the questions clients ask you.

Week 3

Authority + Desire

Show your process, your treatment room and the care behind what you do.

Week 4

Stronger Calls To Action

Booking-oriented posts that clearly invite people to reach out or check availability.

Inside the kit

A look at what you'll be customizing

Previews of the actual calendar, templates and written copy inside the kit.

20 Reel templates

9:16
Trust

3 things I check before every facial

Text frame 1 of 4 · editable
Problem

Why your skin purges after a treatment

Text frame 1 of 3 · editable
Authority

A look inside my treatment room

Text frame 1 of 5 · editable

Vertical layouts with editable text frames — swap the wording, colors and clips in Canva.

Hook, caption + CTA

Day 12

Hook

Your skin isn't “bad.” It's telling you something.

Caption

Here's what I check first during a consultation…

CTA

Comment GLOW and I'll share my current availability.

Written text sits with the post it belongs to — copy, personalize, post.

Myth vs FactEditable
Tip of the dayEditable
Before your facialEditable
Ask me anythingEditable

10 static posts

Clean educational layouts you can restyle to your own brand colors.

30-day calendar

Every day assigned a format, topic and pillar.

Day-by-day workflow

A short checklist for turning today's plan into a post.

Editable in Canva

Open the template, swap wording and colors, export.

Who it's for

Made for the people doing the treatments and the posting

Estheticians
Solo skincare professionals
Facialists
Beauty-service businesses

If you want an easier Instagram content system and less time spent deciding what to post, this is built for you. Customize each post to match the services you actually offer.

Solo skincare business owner laughing at her desk with a laptop and product shelves behind her

One-time purchase

$24

The 30-Day Esthetician Content Kit

  • 20 editable Reels
  • 10 editable static posts
  • 30 hooks
  • 30 copy/paste captions
  • 30 calls to action
  • 30-day content calendar
  • Simple day-by-day workflow
GET MY 30-DAY CONTENT KIT

Editable in Canva • Instant digital access

Optional Esthetician Hook Vault available at checkout for +$7. Not included in this kit.

Digital product with immediate access — see our Refund Policy.

FAQ

Do I need Canva?

Yes — the templates are edited in Canva, and a free Canva account can be used for customization where applicable.

Is this a subscription?

No. It's a one-time purchase of $24 with instant digital access.

Is this guaranteed to get me clients?

No. This is a planning and content system. It gives you organized posts, hooks, captions and CTAs — results depend on your business, your services and how you use it.

Can I use it for my business?

Yes. It's designed to be customized and used for your own esthetician or skincare business.

Do I have to use every post?

No. Choose and customize the posts that fit your services and your audience, and skip the rest.

Your next 30 days of esthetician content are already planned.

One month, organized day by day. $24 one-time.

Editable in Canva • Instant digital access • Built for estheticians